Style guide

Visual identity for Rikaavi.

Logo

Rikaavi

Colors

white

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950

Accent / CTA (Emerald) — buttons, badges, focus only

cta-400

cta-500

cta-600

cta-700

cta-800

Typography

Literata

Plus Jakarta Sans

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Subtitle

Bold text

Rikaavi helps websites and digital publishers increase advertising revenue by managing ad demand, optimizing placements, improving fill rates, and maximizing monetization — without requiring more traffic. Display and video today; built to expand.